Users will soon have a new feature that allows them to lessen the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the platform revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is being tested over the next few weeks before a full-scale rollout. This development comes amid a increase in content created by AI, fueled by recent content generation software.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A large amount of this content is considered low-quality AI content, a term for inferior, factory-style content that is often nonsensical or bizarre.
Based on user feedback that many people like content produced via AI tools, including digital art to educational videos, and we aim to give people the power to increase or decrease of that, based on their own choices,” said a company executive.
Scale of AI Content
The platform announced that there are currently over a billion videos on its service labeled as AI-generated. Collectively, in excess of 100 m videos are added to the service every day, making AI-generated material a minor percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the volume of AI content they view by using the content preference setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the setting cover current affairs, fashion, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate users to label “realistic” AI-generated content, and it prohibits harmful AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be taken down under its user guidelines.
In addition, the platform will now apply an “AI-made” watermark to content created with its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2 million educational fund for experts and organizations to create learning resources about ethical AI use. This initiative will assist non-profit groups focused on educating computer science.
Moderation Strategy
TikTok has supported its moderation strategy, during debate over plans to lay off a large number of review team members in the UK. The company is planning to reduce a significant number of roles in its user protection team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most distressing content prior to it is viewed by humans. The company stated a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
